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QXL.com Extends European Alliance with Excite

European online auction player QXL.com PLC Friday signed a deal with Excite for co-branded auctions.

The new joint sites will incorporate bids from the the regional (QXLC) sites in UK, France, Germany and Italy.

Excite users will be able to bid on items using a co-branded page or from the Excite auction section. Product search, notification and item listing are among the features of the site.

"Europe's Internet market is exploding, with auctions emerging as one of the most successful and popular features across the Internet today," said Richard Foster, Excite's e-commerce manager. "We are pleased that QXL.com has recognized the benefit of a distribution relationship with Excite."

Jim Rose, QXL.com's chief executive officer, said the company expects the deal to give it a "greater reach across Europe."

Last month, QXL expanded its relationship with AOL Europe, linking QXL.de to AOL Germany. AOL (AOL) in turn will deliver 75 million page impressions over the duration of the contract. UK-based QXL previously inked similar deals with AOL for its UK and France properties.

In its recent earnings report, QXL said that its total number of registered users has risen 84 percent over the previous quarter, and that its member list has spiked by 126 percent.