RealTime IT News

Cruise Line to Use Interactive Pictures Technology

Interactive Pictures Corp., a provider of immersive imaging for the Internet, said that Renaissance Cruises has selected its IPIX technology to create virtual tours of its cruise ships, in conjunction with the launch of a new multimedia Web site.

The 360-degree IPIX images allow future cruise passengers to explore Renaissance Cruises ships from stem to stern.

Financial arrangements were not disclosed.

Interactive Pictures' IPIX technology delivers an immersive photograph that allows viewers to "step inside" an IPIX image, looking in any direction from left to right and floor to ceiling, and feel as if they are actually in the picture.

Renaissance Cruises' virtual tours offer IPIX images of each ship, allowing viewers to virtually visit staterooms and suites, dining rooms and restaurants, pools and public areas

"IPIX technology provides an interactive and content rich means to showcase the amenities of Renaissance cruise ships," said Interactive Pictures Chairman and CEO Jim Phillips. "This new site is going to raise the bar for IPIX Virtual Tours in the travel and leisure industry."

Interactive Pictures and bamboo.com recently announced a definitive agreement to merge.

The deal positions the company to be a key provider of interactive imagery for the Internet, serving the real estate, travel and hospitality, e-commerce, electronic publishing, education and entertainment markets.

With technology originally developed on behalf of NASA and the U.S. Department of Energy as a means to provide total remote viewing of hazardous environments, an IPIX image places viewers in the center of a picture and allows them to navigate the environment in real time as if they were teleported into that space.