DoubleClick Sues Aussie Rival
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DoubleClick launched the law suit against last week, claiming the Sydney-based Sabela had infringed its patent on the technology known as "adserving."
Adserving technology delivers online advertisements to Web sites, and manages and measures the number of units delivered to help clients determine the click through response rate from the campaign.
DoubleClick applied for the patent to this technology in 1996, which was approved by the US Patent and Trademark Office in September.
This follows on from a AUS$3.1 million investment the company received from Japanese mobile phone battery manufacturer Tokado, which fueled Sabela's initial move into the US market.