Shop@AOL Launches Interactive Products
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Just in time for the impending online shopping saturation, America Online's Shop@AOL launched interactive product demonstrations that allow online shoppers to listen to the ring of a cell phone and experiment with a digital camera.
LiveProducts is a technology from e-SIM, a provider of electronic product simulations for e-commerce, interactive training and product development.
e-SIM's proprietary simulation technology enables the distribution of electronic LiveProducts, "virtual products" that look and behave like real products, over the Internet or Intranet for web-based electronic commerce, interactive customer support and marketing.
The technology allows Shop@AOL customers to experience fully interactive product simulations that recreate the look and sound of the real product, or watch animated walk-throughs of various product features. Shoppers can even learn how to program a VCR before deciding whether to make a purchase, AOL said.
"Our new LiveProducts feature exemplifies Shop@AOL's focus on customer service and providing customers with a user-friendly, best-of-breed shopping experience," said Patrick Gates, AOL's (AOL) vice president of e-commerce.
LiveProducts currently highlights a number of electronic gift items, include a Samsung TV/VCR, a Casio G-Shock watch, a GE Advantium oven, a digital camera and a Sensory Science MP3 player.
Shop@AOL features products from more than 275 brand-name merchants. Using its proprietary technology, e-SIM is launching its new Web service and portal site, www.livemanuals.com, featuring product simulations, animated walk-throughs of product features, and online user manuals.