RealTime IT News

Genie Internet Puts Music News on Mobile Phones

BT Cellnet's mobile Internet business Genie Internet announced Friday that it will link with EMI Group to deliver music news to mobile phone users in the UK.

To receive the news, users simply have to be registered with Genie Internet. The service will be available to all of the UK's 20 million mobile phone users.

"More and more people are demanding real time information on the move so that they can be first in the know," said Brian Greasley, general manager of Genie Internet.

"There is no more convenient way to send and receive information than via your mobile phone. One hundred and forty million mobile phone SMS text messages are already sent in the UK every month and by 2003 more people could be accessing the Internet via mobile devices than from their PC."

The world's third largest record company, EMI Recorded Music currently has 1,500 artists who release more than 1,200 albums each year. Its artists include The Beatles, Robbie Williams, Radiohead, Blur, Geri Halliwell, the Spice Girls, George Michael, David Bowie and The Rolling Stones.

Users who enter the G-Live Music section of the Genie Internet portal will be able to get news headlines on their favourite bands delivered direct to their mobile phones. Within each message there will be a mobile phone number that customers can dial for further information and sound clips.

Using the mobile phone with BT Cellnet's U pre-pay youth brand will be cost 5p (8 cents) per minute.

The music news service starts in January next year.