Real, Loral CyberStar Plan Satellite Streaming for European ISPs
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RealNetworks Inc. and Loral CyberStar this week announced plans for a joint trial of satellite- based audio and video streaming media service to customers of European Internet providers.
Loral CyberStar will distribute continuous, high-speed media services directly to ISP customers through its global multicast satellite network, bypassing Internet congestion and enabling efficient and instantaneous delivery to the edge of the Internet. RealNetworks will provide streaming media content through its Real Broadcast Network using RealSystem G2, the foundation media delivery software technology to be deployed in each of the ISPs last-mile networks.
"As the market leader of streaming media technology, RealNetworks is always looking for new technologies and partnerships to enhance and extend delivery of content to Internet audiences", said Martin Dunsmuir, Real Networks' general manager of broadband systems.
"Multicast satellite networks like Loral CyberStar's allow RealNetworks to distribute sports, news, music, entertainment and a wide variety of other content directly to European ISP networks via satellite. This will dramatically enhance the Internet experience for users in Europe."
"Streaming media is the Internet's key broadband application. As streaming media proliferates across the Internet and consumes ever-increasing amounts of bandwidth, more efficient, broadband distribution methods will be needed to bring content closer to Internet users. Loral CyberStar's global, digital network uses satellite's multicasting capabilities and RealSystem G2, together with fiber, to ensure reliable delivery of content to web viewers worldwide. We have been talking with our many ISP customers who clearly recognize the tremendous potential of our relationship with RealNetworks."
The new streaming service will initially be deployed to ISPs on a trial basis in the first quarter of 2000. The Real Broadcast Network will provide content from real.com partners. Loral CyberStar will then distribute content via its global multicast satellite network to its ISP customers, each of which will deploy RealSystem G2 RealNetworks streaming media software to stream the content to customers. Nedim Celebiler, chief operating officer of SATKO, which is one of the largest ISPs in Turkey, said that "streaming services will significantly improve the experience and user levels for our large Internet subscriber base in Turkey. We are extremely pleased to be among the first to deliver this new media service from RealNetworks and Loral CyberStar."