Cendant, Liberty Media Agree to Net Ventures
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Liberty Media (LMG) has agreed to purchase 18 million shares of Cendant (CD) stock worth $400 million and two-year warrants to purchase approximately 29 million shares of Cendant stock at $23 per share.
Cendant will assist Liberty Media in creating a new venture that will seek to provide broadband video, voice and data content to Cendant hotels and their guests on a worldwide basis. The two companies will also pursue opportunities within the cable industry to leverage Cendant's direct marketing resources and capabilities.
Liberty Media Chairman, John C. Malone will also join Cendant's board of directors.
Liberty Media Corp. produces, acquires and distributes entertainment and informational programming services, as well as electronic retailing services, through subsidiaries and affiliates. In October, the company spent $425 million in acquiring nearly a third of satellite venture Astrolink. Comparable in sum and goals to its deal with Cendant, Liberty Media also invested in Astrolink to tap into the broadband distribution market.