Australian E-C Merchants Need to Lift Momentum
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Australian e-commerce merchants need to boost their Christmas marketing campaigns in order to reap a share of the season's online spending according to an industry insider.
Bruce Linn, chief executive officer of e-commerce payment company Camtech, said Australia's online merchants needed to raise their profiles in order to stem the tide of e-commerce purchases going to the U.S.
He estimates that more than 50 per cent of all Australian online purchases are currently being made on U.S. Web sites.
"Our local consumers are choosing to buy products from US merchants, despite a three-week wait for delivery, Christmas is a prime time for Australian merchants to make inroads into the e-commerce market, starting with a concentrated effort on their home turf."