RealTime IT News

Scoot Partners with LineOne

Scoot.com announced Wednesday that it has entered into a partnership with LineOne to provide a consumer-centric classified transaction service on the LineOne site.

Scoot calls itself an "interactive branded infomediary," meaning that it acts as a service which connects buyers and sellers through its online site. LineOne, a joint venture between United News & Media and BT, is one of the largest ISPs in the UK with 580,000 registered members.

Scoot on LineOne is seen as an excellent fit for both companies, and the service will be fully integrated on the LineOne page. In fact, there are now 1.8 million pages of UK focused information on LineOne, mostly aimed at the consumer, with services such as shopping, entertainment, sports information and news.

"This partnership continues our strategy of substantially broadening our reach and providing LineOne users with the benefit of Scoot's powerful, comprehensive consumer-focused transaction service," said Miranda Cleverdon, chief commercial officer for Scoot.

"As well as creating additional brand awareness, it will most importantly provide incremental consumer to business transactions for Scoot's subscribers."

LineOne has 55 million page impressions per month and claims to be the UK's fastest growing Internet Service Provider, adding 10,000 new members each week.

"LineOne is a family, consumer focused site with comprehensive coverage on a wide variety of issues," explained Ajay Chowdhury, managing director of LineOne.

"Adding the comprehensive Scoot directory service will further enrich the content of LineOne and provide further value to our users."

Scoot, which recently announced a joint venture with Vivendi to introduce its services throughout Europe over the next three years, already operates in the Netherlands and Belgium through a joint venture with VNU.