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MyWeb to Help Audit Web Traffic in China

The China Network Information Center (CNNIC) has announced that San Francisco-based MyWeb Inc.com is joining CNNIC and other Web sites in China to develop a unified system to professionally audit Web traffic.

MyWeb was invited by CNNIC, along with Sina.com, Netease, Capital Online, Legend and others in an effort titled "Unifying New Audit Standards & Systems for Website Traffic".

The aim of the initiative is to provide uniformity to the way Web site traffic is measured throughout China.

The measurement methods to be used in these audits have been developed by CNNIC and reviewed by all participating ICP's.

CNNIC, the originator of this measurement effort, is a non-profit Internet research institution formed to promote healthy and systematic development of the Internet.

CNNIC, which many advertisers and those operating in e-commerce environments regard as the industry standard for tracking Web site traffic, provides user traffic reports on a weekly basis.

"We support the use of third party auditors 100% when it comes to the measurement of traffic levels on our site," commented TS Wong, founder and chief executive officer of MyWeb Inc.com. "A uniform system of measurement will help separate the sites that are really driving Internet traffic in China from those that are simply on the periphery."

In a report published by the International Data Corporation (IDC) in October of this year, MyWeb ranked eighth in China based on page views, having reached over 1,000,000 users after only three months in operation.

MyWeb is headquartered in San Francisco, with operational and representative offices in Singapore, Malaysia and China.



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