Australians Spent AUD$150 Million Online This Christmas
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Internet research firm www.consult this week released its estimate that shoppers spent AU$150 million (US$98 million) online during the recent holiday season.
Research showed that some 598,000 Australian Internet users purchased goods online, nearly four times the number who had purchased online during the same period the previous year. According to www.consult, this was consistent with the overall increase in online shopping at the consumer retail level, which grew from A$250 million in 1998 to over A$920 million in 1999.
The 1999 www.consult Online Xmas Shopping Report also revealed that an additional A$74 million was spent online on non-gift purchases during the holiday season.
Amongst the online shoppers who purchased gifts this Christmas, online shopping represented on average less than 28 per cent of their total spend. In contrast, researching products through the Internet influenced 41 per cent of the offline gift purchases made by online shoppers.
Australian online shoppers this Xmas period were extremely satisfied with their online purchasing experience according to www.consult research, despite some recent reports from the US concerning consumer dissatisfaction with online Xmas shopping.
Overall, 70 per cent of shoppers were found to be completely satisfied, 18 per cent were mostly satisfied, 10 per cent were moderately satisfied and only two per cent were dissatisfied. Importantly, approximately 98 per cent of those who shopped online this Xmas intended to shop online next Xmas.
The survey involved a random representative selection of 2,339 regular Australian Internet users surveyed between December 18 and 24.