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RealTime IT News

Pacific Internet to Tap into Israel Market

Pacific Internet plans to forge new technology partnerships by appointing a representative in Israel to source hardware and software technologies.

The scheme is intended to boost the technological capabilities of PACfusion.com, Pacific Internet's e-commerce and e-business portal.

Pacific Internet (PCNTF) will be represented by A.L.M. LIAM Consulting in Tel Aviv, which will be responsible for partnership, acquisition and alliances with Israeli high tech e-business and Internet companies.

Pacific Internet CEO Nicholas Lee said that Israel is gaining recognition for its technological advances in the software industry and is known as the "Silicon Valley of the Middle East".

Lee added that Pacific Internet's presence in Israel represents a significant step in achieving the firm's aim of having PACfusion.com powered by the latest and most capable e-business solutions and web-based technologies.

Lee said Pacific Internet has linkages with some 25 technology startups, and posited that a permanent and high profile presence in Israel would attract scores of dot.com and Internet players in Israel to form strategic alliances with PACfusion.com.

"We plan to add an Israeli ASP (Application Service Provider) service, Internet Telephony, and cellular Internet interfaces in some or all of the countries where Pacific Internet has a presence," said group general manager for e-business Larry Ang.