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RealTime IT News

Mac Users Get Their Own Search Engine

Search engine Google Inc. Monday launched a version of its search engine specifically for Apple platform.

The new Apple search engine is based on Google's advanced search technology. Users can search for information and products related to the Apple Computer, Inc. (AAPL) the company said.

"Our Apple search site is the only place Internet users need to go online to locate Web sites related to Apple and Macintosh," said Larry Page, Google chief executive officer and co-founder.

The Macintosh platform had been on hard times the last few years, but the company has turned around to attract a new generation of users, thanks in large part to the launch of the iMac last year and the return of co-founder Steve Jobs to the position of chief executive officer of Apple.

Google also offers customized search engines for Web content specific to the Linux operating system and the U.S. Government, Page added.

"As with our U.S. government and Linux searches, our new Apple-specific search engine leverages Google's core search technologies to quickly identify and target the most relevant search results."

Google has the backing of investors such as Sequoia Capital partner Michael Moritz and John Doerr of Kleiner Perkins Caufield & Byers, who each invested $25 million in Google in June.