Mac Users Get Their Own Search Engine
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Search engine Google Inc. Monday launched a version of its search engine specifically for Apple platform.
"Our Apple search site is the only place Internet users need to go online to locate Web sites related to Apple and Macintosh," said Larry Page, Google chief executive officer and co-founder.
The Macintosh platform had been on hard times the last few years, but the company has turned around to attract a new generation of users, thanks in large part to the launch of the iMac last year and the return of co-founder Steve Jobs to the position of chief executive officer of Apple.
"As with our U.S. government and Linux searches, our new Apple-specific search engine leverages Google's core search technologies to quickly identify and target the most relevant search results."
Google has the backing of investors such as Sequoia Capital partner Michael Moritz and John Doerr of Kleiner Perkins Caufield & Byers, who each invested $25 million in Google in June.