Internet Gold Signs DoubleClick for MSN Israel
Page 1 of 1
The Hebrew-language portal, which is set to launch at the end of the month, will rely on the AdServer software, which DoubleClick (DCLK) says will be important for the new site because of its ability to segment and target its audience.
"This, I believe, is the first significant step in building e-advertising in the Israeli Internet market," said Eli Holtzman, Internet Gold's Chief Executive Officer.
MSN Israel will include Hotmail, passport, instant messagine, and a search engine, among its other portal features. It will also be linked to Internet Gold's (IGLD) network of portals.