RealTime IT News

Six New Investors for Yam Digital

Yam Digital Technology this week welcomed six new investors on the fifth anniversary of the launch of its Chinese-language search engine.

The investor list is comprised of Bertelsmann AG, Microsoft Taiwan, Acer, I-Mei Foods Corp., Eslite Bookstores, and Field Force.

Hans-Jorg Assenbaum, VP for corporate development and multimedia at Bertelsmann, says the Greater China area is expected to become the world's second-largest Internet market in a few years, and Yam is likely to be the leading Chinese-language portal within that market.

The German media conglomerate is the first European enterprise to invest in a Chinese-language portal.

The new investors injected NT$700 million (US$23 million) into Yam, giving them a 28 percent stake in the portal. The largest single new investment was NT$ 49 million (US$1.6 million), from Microsoft Taiwan.

"Taiwan is a major Chinese-language market, and Microsoft is keen to improve its localized products and service," said Microsoft Taiwan president Huang Tsu-yi.

Yam recently changed its Web address from "www.yam.com.tw" to "www.yam.com" to better reflect its growing international profile.

In another alliance unveiled yesterday, Compaq Computer Taiwan announced it would cooperate in the areas of e-commerce, administration and marketing with e-commerce firm Commerce One.

Compaq plans to localize Commerce One's e-purchasing systems and work with the e-commerce firm to build business-to-business structures.

According to Lloyd Oki, Commerce One Asia regional deputy, the alliance will bring Commerce One's North American experience to Taiwan, which will be used as a base for ventures into mainland China.