RealTime IT News

AdKnowledge Opens First European Office

AdKnowledge, which provides online marketing management services, on Thursday said it was opening its first European office in London.

The office, to be based in the London headquarters of AdKnowledge parent company, Engage Technologies, will be headed up by Susan Lutter, the director of sales of AdKnowledge Europe.

"As Internet advertising and e-commerce take off in Europe, the need for a local base-of-operations has become even more pressing. It's vital that our European customers have indigenous AdKnowledge support to help them execute, measure and optimize their marketing programs," says AdKnowledge president, John Mracek.

"And as a subsidiary of Engage, we are able to leverage their already established infrastructure and European presence to immediately bring value to our international clients."