NBC Signs Deal With Seven
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The agreement will by carried out via the two companies' online subsidiaries, i7 and NBCi respectively.
NBCi was floated last year on the NASDAQ exchange, leaving NBC with a 47 per cent stake. NBCi will take a stake in i7 as part of the deal in the event that Seven floats its subsidiary as well, although the amount and other financial details were not disclosed.
The deal adds complexity to an already murky network of alliances. Nine's owner, Australian-based Publishing and Broadcasting Ltd, has a similar relationship with Microsoft through their collaboration on the ninemsn site. However, Microsoft also has an existing alliance with NBC to produce the MSNBC cable TV channel and Web site.