RealTime IT News

theglobe.com Buys Gamers Chips & Bits, Strategy Plus

Looking to bundle its game offerings into one division, theglobe.com Friday bought game e-tailer Chips& Bits Inc. and publisher Strategy Plus Inc. for about $16 million in stock.

The online community purchased Chips & Bits and Strategy Plus to bolster its position as the second largest online information game network, comprised of leading online game sites HappyPuppy.com, GamesDomain.com, KidsDomain.com and ConsoleDomain.com.

With Chips & Bits, theglobe.com (TGLO) will offer online demos, downloads game tips as well as more than 10,000 products to millions of gamers. The company will also benefit from the powerful offline marketing presence of Computer Games Magazine through game enthusiast publisher Strategy Plus.

"theglobe.com can now provide a one-stop media outlet for game companies to market and sell their products via banner ads, online sponsorships, opt-in programs, print advertising and magazine inserts, furnishing a powerful marketing solution within the game market," said Will Margiloff, director of sales, theglobe.com.

In December, theglobe.com bought Web-hosting services firm WebJump.com for $12.5 million in stock in an effort to boost its business-to-business services and increase its audience.