RealTime IT News

Media Metrix: Users Surfing Without Borders

Internet measurement pioneer Media Metrix released statistics Monday showing that Web users explore non-domestic sites with surprising frequency.

Both Demon Internet and Freeserve emerged as popular destinations for U.S. and German users.

"Media Metrix' findings illustrate what the 'worldwide' in World Wide Web really means: access and interaction with diverse cultures and languages throughout the world," said Mary Ann Packo, president of Media Metrix.

For example, in November last year, U.S. Internet users visited more than 30 portals, free e-mail and entertainment sites in 15 countries outside the United States.

Likewise, MMXI Europe stated that Internet users in the U.K., France and Germany also visited portals, ISPs and e-commerce sites far away from their home base. The researchers give exact figures on a country-by-country basis.

Mary Ann Packo commented that the Internet was unlike any other medium in its size and fragmented nature. She said it presented great opportunities for advertisers, marketers and retailers trying to reach the largest, most demographically diverse audience possible.

So what destinations are popular with users in the United States and United Kingdom, apart from each other?

According to Media Metrix, U.S. users frequently visit Australia, Brazil, the Czech Republic, Denmark, France, Germany, Italy, Japan, the Netherlands, Russia, Singapore, Spain, Sweden, and Taiwan.

U.K. users like to explore European portals, including Yahoo! Spain, Yahoo! Italy, French ISP ClaraNET, and Danish e-commerce site Toycity.

Media Metrix does not report on all Internet traffic, but samples traffic at over 21,000 Web sites and other online properties.