RealTime IT News

Fi SYSTEM Buys UK Firm

European Web agency Fi SYSTEM Group announced Wednesday that it has acquired a controlling stake in Manchester-based direct marketing specialist GCP.

The terms of the acquisition were not disclosed.

GCP's Managing Director Geoff Cotton said the move represented a major strategic development for GCP.

"The Web is one of the critical enablers for the future of customer relationship marketing and becoming part of Fi System will enable us to deliver excellence in direct marketing to our clients and to use the corporate might of our parent to deliver leading edge integrated web and e-commerce solutions," said Cotton.

Pascal Josselin, director of Fi SYSTEM's New Media Agency Europe, said the latest acquisition would enable the group to widen the scope of its activities in new media and develop its services on the European Internet market.

"Fi SYSTEM will be boosted by GCP's operational marketing skills in customer relationship marketing. Thanks to these skills, Fi SYSTEM's CRM know-how will be greatly extended, and the group as a whole will be able to respond more efficiently to one-to-one marketing issues," said Josselin.

The acquisition of GCP brings a team of 27 people to Fi SYSTEM, split into three distinct services: mail-order, direct marketing and consumer database management. Its clients include some major high street names in the UK, such as Argos, Homebase, Marshall Ward, and Woolworths.

GCP turnover for the year to June 1999 was just over £1.1 million ($1.8 million).

European Web design and consultancy firm Fi SYSTEM originated in France in 1992 and has teams in many parts of the country, including Paris, Rhone-Alpes, and Mediterranean regions. It also has a UK company, Fi SYSTEM UK Plc, and a presence in Spain. It is listed on the Nouveau Marche of the Paris Stock Exchange.