lastminute.com Launches in Sweden
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Already the most successful travel-related online business in the U.K., lastminute.com has set its sights on reaching a global market. The Swedish site will act as the hub for Scandinavia, where a team is preparing localized versions for Denmark and Norway.
"Scandinavia is a key component in our commitment to build a global last minute market place," said Brent Hoberman, managing director and co-founder of lastminute.com.
Hoberman noted that Scandinavia has the highest levels of Internet penetration in the world and a very sophisticated Internet audience which he expected would be receptive to the lastminute.com approach.
French, German and U.K. versions of lastminute.com are already running with a full range of late offers. The opportunities include travel, leisure, gifts and auctions and even more unusual activities such as dogsledding and ballooning.