Official Payments: An E-Commerce Toll Road
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Of course, many people live beyond their means -- using their trusty credit cards. So, whenever I hear of a new application for credit cards, I listen.
Basically, the company lets people use their credit cards to pay federal and state income taxes, as well as property taxes, fines for traffic violations and parking citations. The market is huge: such payments total about $670 billion annually.
From January 15, 1999 to April 15, 1999, the company processed about 45,000 tax payments totaling $174 million to the IRS. This represented about 95 percent market share. Interestingly enough, in a survey of its customers, about 89 percent said they would use the Official Payments service again.
Government agencies like the service. First, it is more cost-effective to have people pay electronically. Second, people are more inclined to make tax or fine payments if it can be done via credit card. Finally, the government does not have to develop its own technology infrastructure.
With its lead, Official Payments has many opportunities for partnerships. Recently, the company signed a distribution deal with E*TRADE (the chief executive officer of E*TRADE is on the board of Official Payments).
However, what is perhaps more important is that Official Payments has strong relationships with government entities. For example, the company's 1-888 phone number is listed on the instruction booklets for Form 1040 and on the IRS Web site.
Quickly, Official Payments should be able to entrench itself as the de facto credit card option system for government payments. And such a position should mean a premium on the stock price.