RealTime IT News

Register.com Debuts One-Step Domain Registration

Domain registrar register.com Inc. Wednesday launched a tool designed to simplify domain name registration to one step.

Domain Manager 3.0 provides register.com customers quick registration time as well as management tools for updating domain information. The application remembers information already provided by customers for future purchases. With it, existing customers purchasing additional domain names will have billing and contact information automatically inserted, eliminating those steps from the registration process. Changes made to domain information can also be made in real time to the Whois database, the company said.

"Domain Manager 3.0 makes getting a name both faster and easier," said Richard Forman, register.com president and chief executive officer. "In this market, sometimes just a few minutes can make the difference between getting a name and missing out. Now, all our existing customers have to do is log in, enter a name, click on a button, and the name can be theirs in seconds."

With its new tools for domain name registration, register.com is looking to stand out in the growing field of domain name registrars. With the introduction of competition earlier this year, the space has been flooded with companies looking to gain prominence in the market.