RealTime IT News Buys into Australian Toys has made its first foray into Australia by indirectly taking a stake in a fledgling toy e-tailer called

The deal came through a complex transaction which also involves Australian publishers John Fairfax Ltd.

The deal involves taking a 50 per cent share of f2 Investments, which is a holding company created by Fairfax for its wholly-owned online subsidiary, f2 Limited. Fairfax bought a "strategic stake" through f2 Investments last December in theSpot, an Australian startup whose only property at the moment is the ToySpot Web site which was started only months earlier in October.

ToySpot has over 2000 products in toys, children's books and videos, children's software, and video games, according to theSpot.

The deal is particularly good for Fairfax because in lieu of cash, an undisclosed portion of its interest in theSpot was traded for free advertising on f2 properties like plus a sweetheart deal with its online auction site.

"f2 has a growing e-commerce position in and and we are pleased to begin a relationship with, the world's most customer centric company," said Nigel Dews, CEO of f2, in a terse four-line statement issued by Fairfax. currently operates region-specific sites only in Britain and Germany, with toys and games being included as one of the site's six main product lines in July last year.