RealTime IT News

Quip Is First U.K. E-telco, Say Its Blue-Chip Partners

Calling it "the first U.K. e-telco," BT, Unisys and Bank of Scotland Monday launched a new e-business named Quip.

Quip intends to dominate the low cost telephony market, capturing 5 per cent of it within three years. If successful in meeting this £100 million target it will be one of the largest operators in the low-cost sector.

Through its Web site, designed by Organic, Quip will be offering consumers automated personalization and direct day-to-day control over their service and bills. The services will be directed primarily at residential, SOHO workers and SMEs who make frequent international calls.

Founder and CEO of Quip, Steve Gandy, said that there were many problems with the present market. In particular he drew attention to complex pricing and discounting schemes, hidden extras charged by unscrupulous operators and the general lack of trust by consumers in most of the low-cost telephony suppliers.

Marketing Director Simon Lubin said that Quip would use new technology to identify the trends and habits of its user base. As a result it would then be able to offer specifically targeted promotions, enabling consumers to make greater savings.

"We are on a mission to provide clarity to an industry that at present is widely misunderstood," said Lubin.

Quip is planning a wide scale marketing campaign aimed at informing the public about the type of savings to be made when using the Quip service.

According to information released Monday, Quip's use of Internet-based technology is fundamental to every part of the enterprise. There will be Internet-based billing, payment and handling of customer enquiries.

Of the three partners in Quip, BT is the largest with 49 per cent of the equity. Unisys and Bank of Scotland each have 25.5 per cent.