VC Buzz - $125.5+ Million in Today's Deals

HAYWARD, Calif.-- AllAdvantage.com completed a $100 million round of equity financing led by SOFTBANK Capital Partners. In addition to SOFTBANK Capital Partners' $70 million investment, new investors include Putnam Investments and T. Rowe Price. Existing shareholders J&W Seligman, Walden VC, Times Mirror TMCT Ventures, Partech International, Technology Partners and Alloy Ventures also participated in this new financing. Bill Burnham, a general partner of SOFTBANK Capital Partners, joined the company's board of directors. AllAdvantage's proprietary Viewbar communications window gives members the means to profit from their online personal data while maintaining their privacy, and to obtain discounts and special deals on sponsored products and services.