eisa Partners for WAP Future
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Australian ISP eisa has debuted as the country's new largest service provider by announcing a partnership with mobile telecommunications company Vodafone to provide Wireless Application Protocol (WAP) content.
Under the marketing and technology alliance, eisa will work with Vodafone to develop and provide content for the companies' combined audience of more than 1.7 million people.
This audience is comprised of Vodafone's 1.3 million customers nationally, and eisa-OzEmail's 450,000 subscribers.
eisa intends to provide these users with news and weather reports, stock information and maps to mobile devices.
This announcement comes a day after eisa suspended trading on the Australian Stock Exchange (ASX) to announce it would purchase the consumer ISP division of Australian service provider OzEmail, equivalent to 20 per cent of the company (see story).
eisa's AUD$350 million (US$221 million) offer is still subject to approval by the Australian Competition and Consumer Commission (ACCC), following its anti-competition investigation.
eisa is also yet to identify how it will pay for OzEmail. With cash reserves of around AUD$35 million (US$23 million), the company needs financial injection from partners or investors to realise the purchase, however it has not confirmed any such supporters.