RealTime IT News

GoodHome.com Snags FurnitureFind.com

Marking the largest consolidation in the online home decorating category, online decorator GoodHome.com acquired online furniture manufacturer FurnitureFind.com for $150 million Thursday.

Additional terms of the deal were not disclosed.

The privately-held companys will merge more than 200 manufacturer relationships and 100,000 product as well as the most extensive home decorating product selection in the industry and a team of merchandisers and designers.

Recently ranked the No 1. site in its category by Gomez Advisors, GoodHome.com offers consumers a single destination where they can view, find and purchase everything they need to decorate their home in their personal style. To its end, FurnitureFind.com, one of the first online furnishings sites with nearly 50 years experience in furniture retailing, has the largest product selection among online home furnishings retailers with long-term relationships with well-known brand names.

Launched in September, GoodHome.com is known by e-shoppers for its efficiency for letting clients decorate their homes -- online. For example, with GoodHome.com's iDecorateSM technology, consumers can instantly mix and match fabrics on furniture, click to change window coverings and customize wallpaper to visualize their selections before they purchase.

"By joining forces, we will be able to blend GoodHome.com's design expertise, merchandising team, leading-edge technology and strategic marketing alliances with FurnitureFind.com's long-standing manufacturer relationships, award-winning service capabilities and online marketing programs to create a company that can meet just about any consumer need in decorating their home," said Doug Mack, chief executive officer of GoodHome.com.

GoodHome.com and FurnitureFind.com also have powerful marketing alliances to target their core female audience. The companies possess premier multi-million dollar marketing relationships with America Online Inc. (AOL), MSN, and Women.com Networks Inc. (WOMN) . The combined company also has more than 50,000 referring links at leading Web portals -- the most in the home decorating market.