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Dow Jones, Excite@Home Spin Off Business Portal

Excite@Home's service portal got promoted Tuesday to its own company, which will be jointly owned by Excite@Home and Dow Jones & Co., with plans to go public later this year. was launched in September on Excite@Home's (ATHM) network, and has operated as a comprehensive resource for the small and medium business-to-business market. It features vertical industry content, communities and customized business applications.

Under Tuesday's agreement, Excite@Home and Dow Jones (DJ) will now each have a 50 percent joint ownership stake in and equal representation on its board of directors. The partners anticipate equally offering a minority of the shares to the public through an initial public offering later this year, business and market conditions permitting.

Dow Jones will integrate its proprietary content from the Wall Street Journal and its business portal into The combination will provide business professionals with pertinent information they need to stay informed and competitive within their industry, and with applications and tools they need to manage their businesses, said George Bell, president and chief executive officer of Excite@Home.

"This is an excellent example of how we can come together with an established media company to create new value," said Bell.

"The combined assets of Excite@Home and Dow Jones position this start-up to quickly become the market leader. The increased depth of content from Dow Jones will be a strong addition to's Business Channel."

The combined site is set to launch later this year. A CEO of will be named soon; Ezra Palmer, editorial director of, was named's editor-in-chief.