RealTime IT News

ecorp Launches E-Commerce in WAP Venture

ecorp, the Internet arm of Australian media company Publishing and Broadcasting Limited, has partnered with mobile phone producer Nokia to provide content and e-commerce facilities through Nokia's 7110 phone.

Under the deal, ecorp will provide 7110 users with access to auction site eBay Australia and ticket vendor Ticketek, both companies ecorp at least partly owns.

At eBay, 7110 users will be able to browse through and bid on the more than 1.3 million items available to PC users, and will be able to browse event schedules and purchase tickets through Ticketek's site.

Ticktek's facility will not be online until March, however ecorp is launching content services in the interim.

Australian portal ninemsn, a joint venture between ecorp and Microsoft, will provide access to general and investment news, a movie guide and horoscopes. ecorp will add sports scores and a television guide in March, and will continue to roll out other content and services throughout the year.

According to ecorp, the partnership fits within the company's push to make its content available from wherever it is possible to access the Internet.

"This move takes us toward our vision to supply content and services anywhere, any time and on any device," said ecorp executive chairman Daniel Petre. "Using the new Nokia WAP phones is the first step."

7110 Users can select the content they wish to receive by visiting ninemsn's mobile content subsite, from similar subsites at eBay and Ticketek, or from their phone.

The 7110 is receives content through the Wireless Application Protocol (WAP) a specification Nokia assisted in developing. The phone itself has a 'microbrowser' through which users can access the Internet, and has an email facility.