NTT Reduces Cost of Internet Access
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Japan's NTT has yet to roll out DSL to consumers, but has reduced ISDN prices and is offering a WebTV-like service. With metered local phone calls, basic Internet access can still cost $100 per month.
For a long time, Internet growth in Japan has been stunted by metered local telephone rates, high prices, and slow installation. Now NTT, Japan's local telephone monopoly, is expanding Internet use through two major promotions: basic WebTV-like email-only service and flat-rate ISDN.
NTT Group is making a big push into the modern era. American observers have been critical about NTT's policies for some time. As recently as July of 1999, Forbes magazine ran an article about NTT called The Last Empire. One of the article's main complaints (besides installation delays) concerned the price of NTT's unlimited Internet access plan, which at the time was $83 per month (in addition to telephone costs).
Now NTT is offering a WebTV-like service and is reducing its ISDN prices.
Currently, there is a PC-free web package on the market, and it is doing well: video game consoles that attach to a television and are equipped with a 56K modem, such as Sega's Dreamcast, are bringing the Ineternet to homes that previously had no Internet access. Perhaps the popularity of the Dreamcast's Internet features encouraged NTT to invest in WAKWAK.
But NTT is also lowering prices for those who desire premium Internet access. Although DSL is not yet offered in Japan, NTT is reducing the price of ISDN access. Starting in May, NTT will offer a reduced flat-rate plan for Internet access calls to its ISDN subscribers in Tokyo and Osaka under a pilot project.
This will reduce the monthly rate from ¥8000 ($73.50) to about ¥4000 ($36.75). For users in the same calling area as the ISP's POP, the fee will be around ¥2000 ($18.50). At this lowest level, total monthly costs will still be about ¥8000 ($73.50): ¥2830 ($26.00) for home ISDN service, ¥2500 ($23.00) for the ISP fee, and the rest for phone service. If the pilot project is successful, NTT will roll out nationwide ISDN service around November.
NTT expects Internet use to compensate for declining telephone revenues. Japan is still in a recession, and telephone use is declining.
It is unlikely that DSL will be offered in Japan in the near future. Japanese cable TV companies, organized around railroad lines, are unable to provide national Internet coverage and would need to upgrade their equipment to provide DSL. NTT has the technology to offer DSL but is promoting ISDN instead.