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Macromedia, Intuwave Partner to Expand Flash's Reach

Macromedia Inc. this week launched a partnership with Intuwave to enable the development of advanced wireless content and services based on Macromedia's Flash technology.

Intuwave, which develops wireless data services and applications, will begin porting the Macromedia Flash Player to the Symbian platform, with the intention of bringing rich, interactive, high-impact content to its wireless devices, a statement issued by Macromedia said.

Symbian is an industry consortium founded by Ericsson, Matsushita, Motorola, Nokia, and Psion. Its goal is to promote standards for the interoperability of wireless information devices with wireless networks, content services, messaging, and enterprisewide solutions.

Macromedia (MACR)Flash technology has become the standard for high-impact, vector-based Web content that delivers motion, sound, interactivity, and graphics. Already-developed Macromedia Flash content will be viewable on wireless devices that include the Macromedia Flash Player ported by Intuwave. Flash content is ideal for mobile devices because of its compact, bandwidth friendly file size and capability to scale to any aspect ratio.

Intuwave develops data services and applications for current and next-generation wireless devices. Through the development of strategic partnerships with cellular carriers, wireless device manufacturers, technology providers, and providers of existing Internet-hosted services, the company seeks to bring together the world of the Internet and the world of wireless telephony to deliver innovative mobile services.

It also aims to help technology and service companies realize the opportunities available in the wireless marketplace.