RealTime IT News

Medium4.com to Launch Latin Network

Medium4.com, Inc. announced that it plans to launch its fifth on-demand streaming video network -- Medium4Latino.com - with programming and content aimed at the Latin American and U.S. Hispanic Markets.

Medium4Latino will follow the model of the company's four existing online streaming video networks to feature a number of specific channels with programming ranging from music and movies to fashion and global lifestyle. The network's programming will be predominantly in Spanish.

The network will be led by Ed Rivero, a leading producer and entertainment executive in the Latin American Market, who was named president of Medium4Latino.com.

"Medium4Latino.com will stand for the same kind of quality and compelling on-demand video information and entertainment that our current users know and trust across our existing Medium4.com Networks," said Jonathan Braun, chief executive officer, Medium4.com. "Under Ed Rivero's guidance, I am confident that Medium4Latino.com will become a market-leader in Spanish language web-based TV."

"At a time of exploding online demand in the global Latin marketplace especially for on-demand video and audio programming, Medium4.com has the experience and track-record to develop and deliver the kind of quality, variety and sheer entertainment value that this audience is seeking," said Rivero. "I'm looking forward to building a network that will become definitive destination for Latinos around the world."