Microsoft Grabs Digital TV Service Firm
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Financial terms were not disclosed.
Microsoft (MSFT) inked the deal to increase its hold in the digital television sector. Microsoft will couple its TV platform with Peach Networks' technology to enable shared services between present and future digital set-top box designs.
Current digital STBs, which Forrester Research analysts estimate will be used by 4 million U.S. subscribers by the end of this year, were designed years ago when Internet-based services were not expected to be as significant for TV viewers. Peach's technology enables PC servers to deliver new services to these current set-top boxes without wasting network bandwidth. Advanced set-top boxes will be able to access the same content and services, providing a basis for branded interactive services and advertising to reach all digital set-top consumers.
Peach's staff will be integrated into Microsoft's TV platforms division, where they will continue to develop innovative solutions for enhanced television. Ofir Paz, president and chief executive officer of Peach Networks, will be responsible for leading this effort. Peach Network's primary operations will remain in Israel.
"Microsoft has been evaluating technology solutions for digital set-top boxes for years, and until now we haven't found a solution that scales to the levels our network partners demand," said Phil Goldman, general manager of the Microsoft TV platform group. "Peach's offering excels over all other solutions we evaluated and is the best in this space to deliver scalable Internet and interactive services to digital set-top boxes."
Microsoft's assault on streaming media and interactive services took a stab at the little guys today as it released, for the first time, its Windows Media Player for handheld computers. The software is designed for owners of Casio, Compaq (CPQ) and Hewlett-Packard (HWP) miniature devices.