RealTime IT News

Chinadotcom Invests in CWOW Portal

Chinadotcom Corp. announced this week that it has taken a minority stake in HK-based Internet content provider WOW Networks to develop a portal targeting ethnic Chinese women between the age of 20 and 35.

The Web site -- Chinese Women On the Web (cwow.com) -- gained investment from Chinadotcom's (CHINA) Jump Start Incubator program, which aims at nurturing startups with new and innovative ideas.

The site will be launched in May in English, traditional and simplified Chinese. Content will focus on topics like weddings, pregnancy and parenting.

The site will also provide applications, such as planning and budgeting tools, community applications, and a suite of interactive guides for personalized information exchange.

According to the research company Media Metrix, women represent 48 percent of the US Netizens. AC Nielsen found that women comprise 41 percent of the Net userbase in Hong Kong and 46 percent in Taiwan.

"Work carried out by Jupiter Research suggests women will, in time, outnumber their male counterparts on the Internet," said Peter Hamilton, chief operating officer of chinadotcom and also director of WOW Networks. "The women's segment targeted by cwow.com forms an increasingly powerful online consumer market as it is made up of women who are financially independent and who have strong purchasing power."

According to Angeline Chow and Patricia Tung, founders and co-chief executive officers of cwow.com, the Web site will earn revenue from online and offline advertising, market research and e-commerce-enabling services.

WOW Networks said that it has a branch office in Taiwan and will open its China office soon.