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Indigo.ca First Canadian Retailer to Go Wireless

Indigo.ca, an online retailer of books, gifts, and flowers, today became the first Canadian retailer to offer wireless shopping capability to its customers.

Indigo.ca's new wireless service, in collaboration with Bank of Montreal, 724 Solutions and Bell Mobility, will be available in early April.

"Indigo is committed to making online shopping easy, secure and enjoyable," said Heather Reisman, president and chief executive officer, Indigo Books, Music, and More.

"With Indigo wireless, we're doing something that no other Canadian retailer has done -- we're bringing the Indigo experience into the palm of the customer's hand."

Customers can access Indigo.ca through Veev, the wireless service provided by Bank of Montreal and developed by 724 Solutions, available on Bell Mobility "dot-com ready" mobile phones.

724 Solutions provides Internet infrastructures to financial institutions that enable them to offer personalized and secure online banking, brokerage, and e-commerce services.

Veev has been available since October 1999 to all Bell Mobility browser-enabled phone customers in Ontario and Quebec.

Last month, Veev was expanded from basic banking applications to include wireless trading through InvestorLine, Bank of Montreal's discount brokerage.

Indigo.ca will appear on Veev's service menu alongside wireless banking and investment products, as well as lifestyle services such as news, weather, and horoscopes.

To start, in early April Indigo.ca customers will be able to access a series of bestseller Lists--including Indigo Bestsellers, National Post Bestsellers, and New York Times Bestsellers--and purchase selections from those lists through Indigo.ca's Express Checkout.

In the near future, all of Indigo.ca's products including books, music, flowers and gifts, will be accessible through the wireless service. Indigo.ca's wireless service will provide discounts to customers with Indigo Circle Discount cards.

Indigo Books & Music, through Indigo.ca and Indigo Books Music & More, is a fully integrated, multi-channel retailer operating both in-store and online.