Sports.com Launches German, Italian, Spanish Sites
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Sports content provider Sports.com announced Tuesday the launch of three country-specific sites in Germany, Italy and Spain.
The local versions will be produced in the language of each country and will cover six to eight sports.
The new sites bring the total number of Sports.com's European operations to five, the others being highly successful ventures in the U.K. and France.
"We already have the most trafficked European sports site generating the most revenue, and we are excited at the further expansion of Sports.com into these three new countries," said Michael Levy, founder, chairman and CEO of SportsLine.com.
"When Real Madrid plays Bayern Munich in the Champions League Wednesday night in Munich, we will have our Spanish reporters covering the match live as well as our German reporters filing stories from completely different perspectives," said Tom Jessiman, managing director of Sports.com.
With this kind of in-depth coverage, Sports.com is winning a wide readership, especially in the U.K. where it is also the official Internet media partner of triple cup holders Manchester United.
Sports.com Germany will feature football, Formula One auto racing, tennis, handball, basketball, ice hockey and cycling.
Sports.com Italy will offer a similar selection, with motorcycle racing instead of ice hockey, while Sports.com Spain will cover football, basketball, handball, Formula One auto racing, motorcycle racing, cycling, tennis and golf.
Sports.com has built relationships with other content providers, and its sports coverage is available in the U.K. from Netscape Online and FT.com, and in France from the Internet portals Voila and Wanadoo.