StarMedia, L'Or�al Launch Site for Latina Women
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Cadamujer.com launched Wednesday in Mexico, to be followed by market rollouts in Argentina and Brazil in the months to come.
Cadamujer means "every woman" in English. L'Orial will get to pitch its products to a potential market of more than 250 million Latin American women.
The new site provides Latina women with an array of relevant information, community services and commerce solutions to enhance their professional and personal lives, the companies said. In addition to pan-regional content, Cadamujer.com will offer culture-tailored destinations for each region served.