RealTime IT News

StarMedia, L'Or�al Launch Site for Latina Women

Spanish and Portuguese oriented StarMedia Network and beauty products company L'Oréal launched Cadamujer.com, as an Internet destination and community site for Latina women around the world.

Cadamujer.com launched Wednesday in Mexico, to be followed by market rollouts in Argentina and Brazil in the months to come.

Cadamujer means "every woman" in English. L'Orial will get to pitch its products to a potential market of more than 250 million Latin American women.

The new site provides Latina women with an array of relevant information, community services and commerce solutions to enhance their professional and personal lives, the companies said. In addition to pan-regional content, Cadamujer.com will offer culture-tailored destinations for each region served.

Users will also have direct online access to the local sites of the L'Oréal Group brands, L'Oréal Paris, Lancôme, Maybelline, and Biotherm, where women are informed of new product arrivals and can obtain professional advice on hair care, skin care and color cosmetics.

L'Oréal said it is making a significant investment in Internet activities with 19 sites are already operating around the world, including two e-commerce sites, ccb-paris.com and Lancome.