chello To Extend Broadband Delivery to Multiple Platforms
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Broadband Internet supplier chello broadband nv announced Friday that it will expand its delivery of services to multiple platforms including DSL, wireless and Direct To Home (DTH) technology.
Currently, chello delivers its services over cable in Europe and by satellite in Australia. The move to other platforms will entail extensive development and testing, already in progress at the company's Broadband Laboratory in Amsterdam.
Sudhir Ispahani, chello's managing director technology & operations, explained how its services were developed originally as an extra for cable subscribers. As a consequence, chello has been offering delivery only by cable modem in Europe, a limitation it intends to change.
"At chello we want the world to get broadband Internet -- whatever the method of delivery," said Ispahani.
Looking to the future of the Internet, Iain Osborne, chello's managing director marketing and communications, claimed that broadband -- not the free ISP -- was the way forward. He said "always on" completely changes the way people use the Internet, as demonstrated in a study, details of which chello also released on Friday.
"chello broadband Internet users are online double the amount of time, more people per household use the service and access it on average seven times each day. It's a part of daily life," said Osborne.
chello's survey, conducted independently by ITM Research, polled 1,500 chello subscribers and 2,000 non-chello users in Norway, Sweden, Austria, Belgium, France and the Netherlands.
The results are startling. Not only do broadband households access the Internet more frequently than those with dial-up connections, they also spend substantially more online, an average of $455 in comparison to the $274 spent by dial-up homes over the same 6-month period.
Having grown nearly 600 per cent over the last year, chello now has 153,580 subscribers in two continents. It has announced plans to launch in Latin America later in 2000, bringing its combination of CD-quality sound, high-quality pictures, and content in local languages to another new market.