Microsoft Testing Streaming Media via Broadband Portal
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In step with its expansion to a variety of platforms in Europe, chello broadband nv signed a deal this week with Microsoft Corp. in which chello will use Windows Media streaming technology on its broadband network in Sweden.
Under terms of the agreement, visitors to Sweden's Chello portal can access streaming movies, video and music for downloading. Financial terms were not disclosed.
Chello will conduct a test of the Windows services for a month before deciding whether to permanently expand the technology throughout chello's European network.
"The point is to have a feeling of a multimedia festival where exciting things happen all the time. Since Sweden is one of the hottest Internet markets its logical to have a world wide premier and testing of this portal concept in Sweden," said Jon Dissen, country director for chello broadband Scandinavia.
Chello and StjarnTV is owned by UPC, a provider of cable television, telephony, high-speed Internet access and programming services in 12 countries across Europe and in Israel, as well as satellite service in Australia. Microsoft (MSFT) has a 7 percent stake in UPC.
In a related story, chello announced Friday that it will expand its delivery of services to multiple platforms including DSL, wireless and Direct To Home (DTH) technology.