RealTime IT News

Sportal to Supply Football Content to Yahoo! in Europe

Sports content provider Sportal announced Tuesday that it will supply football (soccer) content to seven Yahoo! sites in Europe.

The deal, which covers Germany, France, Spain, Italy, Denmark, Sweden and the U.K., is for news stories, live ticker scores, a results service, and other information.

Rob Hersov, Sportal's chief executive officer, was clearly delighted to have concluded a deal with what he called "Europe's favorite web guide."

"Yahoo!'s huge audience and availability across multiple devices will mean that Sportal content will be seen by many people both at home, in the office and on the move," said Hersov.

Sportal has become a major player in online sports content in Europe, with official sites for top football clubs such as Juventus, AC Milan and Bayern Munich.

In addition, Sportal runs country-focused football sites in the U.K., Italy, France and Spain, and multi-sports sites in Denmark and Sweden.

Sportal's Senior Vice President Konstantin von Unger, in charge of Distribution and Marketing, said the company aimed to reinforce its status as the new force in the provision of sports content for all major European markets.

The announcement coincides with the latest round of matches in the Champions League, the pan-European competition between top clubs from each nation.