24/7 Media, Media 21, 365 Corp. Bring WAP Campaign to UK
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The campaign for UK soccer site Football365 was developed by Media 21 and 24/7 Europe. It will run for four weeks on WAP services in three countries: Sunpoint in Finland, Krak in Denmark, and Fonedata in the UK. The ads feature a WAP text link which lets users cross networks to access Football365.
The campaign is part of an international program aimed at testing different types of executions on the 24/7 Media ad serving system.
"We are delighted that 365 Corporation was as keen to do this as us," said Rick Sareen, director of Media 21.
Europe is becoming a vast testing ground for WAP site development and advertising, since wireless devices are more popular on the continent than they are in the United States.