Merrill Lynch Comes Online In Australia
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International broking giant Merril Lynch (MERL) announced its entrance into the Australian online broking fray Friday, with the launch of Merrill Lynch Online Australia. Merrill Lynch clients will be able to trade Australian equities, see research and real time stock quotes online.
The online service will not bypass Merrill's financial advisers, but offer a full broker service online. Clients will also be able to view account details online. A brokerage fee will be charged to clients using the service to trade with their traditional accounts.
Merrill Lynch representatives said pricing for the new service has not yet been finalized.