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E*Trade Introduces Brokerage in Denmark

E*Trade Group Inc. Monday launched E*Trade Danmark, the product of an alliance between E*Trade Nordic AB and Danish brokerage Difko Borsmaeglerselskab A/S.

The site will offer individual investors in Denmark the ability to trade Copenhagen Stock Exchange shares online, as well as providing users with the standard E*Trade portfolio of financial services.

The launch represents subsidiary E*Trade Nordic AB's second regional debut, the first being the launch of E*Trade Sweden. E*Trade Group fully owns its nine country sites in Denmark, Sweden, the U.K., France, Korea, Japan, Canada, Australia and New Zealand. The company has joint ventures in Korea, Germany and South Africa, and recently bough out the U.K., Nordic and South African ventures.

"With the addition of E*TRADE Danmark to the E*TRADE global family, we are moving forward with our plans to establish the E*TRADE branded web site in the top twenty financial markets worldwide," said Judy Balint, chief international officer of E*TRADE Group Inc. (EGRP). "As the number of self-directed investors continues to grow in Denmark, we believe investors will take advantage of the power and convenience of online investing through E*TRADE Danmark."

According to research firm Danmark Statistik, one in three Danish households is currently online, and the Danish Bankers Association reports that more than 350,000 Danes use home banking services.

"The launch of E*TRADE Danmark comes at a critical time when the Danish population is starting to invest online in record numbers, and moving from obligations, or bonds, into equities," said Denis Lewinsky, chief executive officer of E*Trade Danmark.