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RealTime IT News

New App Suite Offered for Complex Sales

Online Insight Inc., a provider of e-commerce enabling technologies, launched a new product suite called Precision Solutions, designed to increase sales "in complex product and service transactions" and to understand online customer buying motivations.

The company said its approach integrates online sales assistance and data analysis solutions to enable merchants to "deepen customer relationships" and improve the ROI on their e-commerce infrastructure.

Precision Solutions serves as an online selling intermediary, understanding and acting on individual's buying preferences and motivations, pulling buyers and sellers together and closing more sales, the company said.

Online Insight said its customer-facing sales assistance technology, called Precision Choice, objectively guides buyers through complicated purchase decisions such as those for financial services, consumer electronics, computers and automobiles.

These buying interactions generate data that, when analyzed through the company's Precision Insights, provides e-businesses strategic insight into their customers' buying motivations, allowing them to run a more customer-driven business.

Online Insight said it is first targeting the financial services industry for the product.

"Assisting buyers through complex purchase decisions is a necessary, but not sufficient answer to today's online commerce problems," said Online Insight President and Chief Executive Officer Ken Forster.

"It is equally important to provide companies with data-driven insight into actual and potential buyer's preferences, objectives and motivations. This information will inevitably allow them to make significant progress towards becoming truly customer-facing enterprises."

The company's first financial services clients YouDecide.com, Trade.com and European-based Xelector.