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LibertyOne Seeks To Extend Business Network Through Lynx

Australian-listed media company LibertyOne plans to use U.S. entertainment and new media group Lynx Technology to develop and market its subsidiary brands in the Asia Pacific region.

Lynx will provide consultation and direction to LibertyOne as it begins to establish partnerships with U.S. Internet brands and business models, then encourage them to develop localised businesses in the Asia Pacific.

In acquiring Lynx, LibertyOne will also retain the entertainment experience and knowledge of Michael Ovitz, who was behind the foundation of Hollywood's Creative Artists Agency (CAA) in 1975. Ovitz served as CAA chairman until 1995, and now acts as and managing partner of Lynx, which he also co-founded.

LibertyOne will use the Ovitz/Lynx network of companies to develop new business opportunities with an aim of increased content.

Lynx Tehnology is the latest in a series of LibertyOne acqusitions which will see the accleration of branding and marketing of its various businesses, which include Web integration business Zivo and most recently, a AUS$4.4 million (US$2.7 million) stake in Chinese trade portal chinaproducts.com (see story).

LibertyOne and U.S. Internet company PrivaSeek also announced a deal earlier this month to develop an Asia-wide broker of users' personal information (see story), taking an 80 per cent stake in the joint venture and contributing up to AUS$30 million (US$18 million) in debt funding.