Nortel Leads New Industry Group for Broadband Content
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The group will focus on recommending open architectures to deliver rich multimedia content over the emerging broadband networks and improve end user experience through improved performance and personalization.
Charter members include AltaVista, AT&T (ATT), Bertelsmann, British Telecom, Hewlett Packard (HP), Inktomi (INKT), NBCi (NBCI), Qwest (Q), Sun Microsystems (SUNW), Telocity, and Telstra -- more than 30 companies in all.
Anthony Alles, Nortel Networks' (NT) president and general manager for IP Services, will serve as interim chairman of the group until the BCDF's initial meeting next month.
As one of the proposals for review by the BCDF, Nortel will recommend its personal portal technology for Web-based services advertisements and its personal content tunnel (PCT) technology.
With these technologies, according to Nortel, service providers can enable network logins and advertise personalized content and applications services. Hyperlinks from these advertisements trigger PCTs, which let subscribers connect directly from their desktops to local broadband content servers over broadband connections -- without using the narrowband Internet.
Both personal portals and PCTs rely upon the presence in the network of new broadband devices such as Nortels Shasta 5000 Broadband Service Node.
Nortel will present a proposal for an architectural framework and technical details for these technologies at the BCDF's first meeting.
"The BCDF is a key step toward breaking open the high-bandwidth services market," said Tim Johnson, senior analyst with Ovum, a research and consulting company.
"We estimate that Internet advertising and applications service revenues alone will be worth over US$20 billion worldwide in 2001. But the full development of content service revenues will depend on streamlining access and communications for the subscriber."