Strong Differences In Net Usage Between 14 Countries In Europe
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The telephone results of the first official run of the Pan European Internet Monitor by Pro Active International show that the Internet usage in Europe is growing rapidly, but that there are large differences between the different countries in North, West and Southern Europe.
Thirty-four percent (107.8 million) of the European population of 15 years and older has access to the Internet at any location. Twenty-four percent (75.9 million) has actively used the Internet in the last 14 days.
Compared to the USA, Europe is catching up at high speed. Nielsen/Netratings figures show that in the USA slightly more than 50 percent has access to the Internet and 35 percent has been online in the last 14 days. However the USA seems to be ahead in online purchasing. Less than 8 percent of the Europeans has ever purchased online and 2.6 percent (8.1 million) has purchased online in the past 14 days. For the USA the estimations are that 15 percent ever purchased online and the frequency and amounts of online purchases are significantly higher than in Europe.
Internet usage in Europe differs per country. The number of Internet users in the Scandinavian countries is the highest. Sweden leads with 53.3 percent of the population that has been online in the last 14 days. In Switzerland, the Netherlands, Austria and the UK that number is around one third of the total population. Germany, France, Italy, and Belgium are below the European average. East-Germany is responsible for the low average Internet usage in Germany, because figures in West-Germany are similar to those of the UK. In Spain and Portugal less than 8 percent of the population of 15 years and older has been online in the last 14 days.
Pro Active International conducts the Pan European Internet Monitor twice a year in 14 different European countries by questioning 14.000 people (representative samples in each country of the population 15 years and older) by telephone or face-to-face research and by questioning more than 150,000 Internet users by an large online research at the same time. The results of the online research will be presented at the end of April 2000.