Auction Site The Winner In Classified Competition
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An auction site offering free classified adverts may soon challenge hard copy publications if figures are anything to go by.
Internet auction site stuff.com.au has experienced a 48 per cent growth in new users each week in the three weeks since the service was launched, with page impressions registering a 16 per cent increase over the same period.
The introduction of these services, which offer improved, faster access and extensive search facilities, has the potential to threaten the newspaper and magazines, whose classifieds constitute a major source of revenue.
Some publishers, such as John Fairfax and News Corp offer free online classifieds to those who have already paid for the printed version, but neither have so far been prepared to give these away for free.
96.1's site is consistently within the top five music and radio monthly destinations in Australia, according to site ratings companyWhere Did We Go?