webHancer Unveils Performance Software
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webHancer Corp. launched this week its comprehensive, ASP-based portfolio of e-channel management services and telecom-class performance data collection and analysis software.
The portfolio of software is designed for e-channel businesses that require optimized Internet infrastructures to drive revenues, conduct online transactions, and broadly distribute their product and service offerings through mass distribution channels.
While most Web analysis and optimization solutions monitor Web servers or gather performance data by emulating Web site visits from a small set of geographic locations, webHancer continuously measures and analyzes performance data derived from customers' actual end-to-end Web experiences.
"Consumers will naturally buy from, and return to, the Web sites that offer them optimal online performance," said Mike Gotta, vice president of IT research firm META Group's Web and Collaboration Strategies.
webHancer points to recent market research indicating the opportunity for e-businesses to capture new customers and revenue opportunities by improving the responsiveness of their e-commerce infrastructures:
- Forrester Research concludes that 10-25 percent of e-commerce transactions are aborted because of slow response times.
- Andersen Consulting reports that 25 percent of holiday e-commerce transactions in late 1999 ended in failure.
- Zona Research asserts that $58 million in e-commerce sales is lost each month due to Web page loading failures and delays.